Professional Image

Image is the pivotal focus for Hairdressing. Each hairstylist and salon will seek to project an image, which will relate to a particular type of clientele.This will usually be shown by the appearance and manner of the hairstylist, together with the style of hairdressing produced. Each salon will have an image which will focus on a specific segment of the market and will be quite clearly defined, whether it be by the salon décor, façade, atmosphere or a combination of all three.

Other salons will have a professional image, which will be attractive to a wider market segment in terms of gender and age. Hair salons must acknowledge the importance of its appeal to a wide market to ensure it is not being pigeon holed into a particular market segment. For example an ultra modern salon may appeal to a young market but may be offputting to the older consumer. In a recession the younger market is more likely to change due to redundancies or emmigration, hence it is vital to have an appeal to as many people as possible.